Unbranded grocery stores (again)

About a year and a half ago, I wrote about the idea of an unbranded grocery store (original post here). The point, condensed, was that grocery stores have become more about brand than food and are full of mentally jangling visual noise. The idea, then, was to have a grocery store entirely stocked with unbranded food. That means food in plain containers with only name, country of origin, nutritional information and ingredients. Today, I looked back at that old post and decided to sketch what the packaging might look like for those unbranded foods. Below, labels for unbranded red lentils and vegetable soup.