The Innovation Drinking Game

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I have a problem with innovation. I think the word is overused. It pops up everywhere. Every least thing anyone does is described as innovative. We've picked up this word and won't let it go until we've extracted every last drop of meaning from it.

This is why I've devised the Innovation Drinking Game. It can work in many different ways. You can play it while reading magazines, newspapers, press releases, while watching movie previews or at art openings. Play it wherever you have access to alcohol and words. If you're feeling ambitious, you can carry around a flask and play it all the time. Here's how it works: whenever you see or hear the word innovation, innovate, innovative, or anything else from that same family, drink. It's that simple. Play it with a friend to find out who can best handle the march of innovation.

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