Capitalism for butterflies

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I have this habit of starting little micro-businesses for individual occasions and situations. I take different things that I'm good at, different trends that I see happening, and different environmental stimuli (impending small press fairs, craft festivals, that sort of thing) and build a business to meet the need. In short, I do something that interests me now, for a limited period of time, and hope to benefit others. I then move on before the concept goes stale. I think there are other examples of this in existence, but I may take it to an extreme.

I'm calling my habit Capitalism for Butterflies, because it does a lot of the same things that butterflies do. Think: Butterflies live short lives, being pretty, flitting from place to place, pollinating. That's what an ideal Capitalism for Butterflies business does.
It exists for a short period of time, based around one good idea that is often trend based. It isn't meant to have staying power. If it works well, it pollinates. It makes the people who encounter it happy, it builds personal brand equity for the people involved, and the whole thing ends before it gets old.

A recent example of Capitalism for Butterflies: no poetry press. I started no poetry press specifically for Expozine. I got it into my head that I would show at Expozine 2007. Roughly two weeks before Expozine took place, I made a website, dreamed up a few zines, did the covers for those zines, put those on the site, and then registered myself for Expozine under the no poetry press banner. By the time Expozine rolled around, I had a catalogue of around ten zines/small books and I was ready to go. People showed up at my table, some of them actually looking for me because they'd seen covers that had interested them on the no poetry press site. I sold a lot and loads of people went home happy with copies of Flow Chart Comics, The Adorable Seven Deadly Sins and Love Poems for Undeserving People. no poetry press hasn't been active since. The website still exists, I still have copies of zines that didn't sell as well, and no poetry press might just register for Expozine 2008.

The bottom line, though, is that a Capitalism for Butterflies business doesn't need to exist all the time or for long. Good Capitalism for Butterflies businesses are low commitment, low investment and extremely compelling. They don't need to last forever. It's like having loads of different product lines under the umbrella of one company. The parent company in this case is just an individual. Every Capitalism for Butterflies project I start gets the ginger coons brand a little more equity. No loss, lots of gain and never any stasis.

Capitalism for Butterflies is a profoundly fluid business model. And that's a very good way to be.

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