Capitalism for butterflies as retail concept

Give me a year, I'm going to do this: Capitalism for Butterflies could be made into a workable retail concept. Take a store, give it a consistent, overarching name, and then change what it does, how it looks, how the branding works every once in a while (when boredom strikes, when the inventory runs out). It would become a destination just because it would completely lack consistency. Look at the original Capitalism for Butterflies post to get a better idea of the model.